School of Management (capstones)

Permanent URI for this collection

https://er.auk.edu.ua/handle/234907866/3

Browse

Now showing 1 - 20 of 47

MOTIVATION TOOLS IN COMPANIES WITH DIFFERENT LEVELS OF INNOVATION
(Manuscript, 2025) Zasiedatielieva, Yaroslava
The topic of the research is to analyse the impact of motivational tools on the innovative development of companies in the context of the countries' positions in the Global Innovation Index. The main question of this study is how innovative companies use motivational strategies to stimulate creativity and innovative development. The participants are companies from countries that currently rank high in the innovation rankings (Switzerland, Sweden, the United States, Singapore, and the United Kingdom), as well as from countries that currently rank low in the innovation rankings (Nigeria and Nepal). For each country, two companies were selected: one large and well-known company engaged in innovation or technology development, and one medium-sized or local company. The method of data collection was based on content analysis of official materials, including corporate websites, HR policies, reports and media publications. The results of the research show that Self-Determination Theory is an effective tool for stimulating innovation in both high and low ranking countries in the Global Innovation Index. Potential implications of the study include recommendations for companies to develop effective incentive strategies that promote innovation. Future research could be focused on creating universal incentive models that consider global and local specifics.
THE ROLE OF FEMALE LEADERSHIP IN BUSINESS INNOVATIONS
(Manuscript, 2025) Volynets, Maryna
This research explores the role of female leadership in driving business innovation, addressing the critical question of how gender diversity in leadership impacts organizational creativity and innovation outcomes. Using firm-level data from the EBRD-EIB-WBG Enterprise Surveys conducted between 2018 and 2020, the study investigates the influence of female representation in top management and ownership on innovation metrics, including product and process innovations. The analysis consists of descriptive statistics, correlation analysis, and regression modeling to assess the relationships between female leadership and innovation outcomes, uncovering a critical threshold of at least 10% female representation in leadership roles. The results reveal that firms meeting or exceeding this threshold exhibit significantly higher rates of innovation, with product innovation increasing by 11.55% and process innovation by 8.45% compared to firms below the threshold. Moreover, the findings highlight the complementary role of majority women ownership in fostering innovation. Strong correlations between female leadership metrics and innovation outcomes underscore the importance of gender diversity in driving organizational performance. The study aligns with prior research, refining the understanding of critical mass in leadership diversity and its impact on innovation. Implications include the need for organizations to implement policies that elevate women into leadership positions and promote diversity as a strategic advantage. Future research could explore the effects of surpassing higher thresholds and examine industry-specific or regional variations. By demonstrating that even modest levels of female leadership can significantly enhance innovation, this study provides actionable insights for businesses and policymakers whose goal is developing inclusive and innovative organizational cultures.
MANAGEMENT OF STRATEGIC GROWTH IN B2B MARKETING: EFFECTIVE APPROACHES TO BRAND BUILDING AND SALES ACTIVATION (CASE STUDY)
(Manuscript, 2025) Volokhova, Maryna
This capstone explores the strategic management of growth in B2B marketing, focusing on balancing long-term brand building and short-term sales activation to achieve sustainable outcomes. The research addresses the question: How can B2B marketers effectively harmonize branding and sales strategies to foster growth? Using a mixed-methods approach, the study integrates insights from literature, survey data, and a Salesforce case study to highlight practical applications of theoretical models. The primary objective of this research is to explore the alignment between prevailing perceptions of effective B2B marketing strategies and evidence from academic research and Salesforce case study. The findings emphasize the importance of mental availability, consistent branding, and emotional storytelling in B2B contexts. Survey data reveals a preference for short-term sales tactics over long-term brand-building investments, reflecting gaps in understanding the compounding benefits of brand equity. The Salesforce case study demonstrates how leading organizations balance these priorities through thought leadership, customer advocacy, and data-driven strategies. The study concludes that achieving sustainable growth requires integrating emotional and rational messaging, leveraging customer advocacy, and adopting data-driven decision-making. These insights bridge theoretical frameworks with real-world applications, offering actionable recommendations for practitioners. Future research is proposed to explore evolving digital marketing dynamics and the integration of artificial intelligence in B2B strategies.
ANALYSIS OF INVESTMENT STRATEGIES FOR DRONE MANUFACTURING ON EXAMPLE OF AILAND SYSTEMS
(Manuscript, 2025) Tyshchenko, Daria
The drone manufacturing industry is one of the most dynamic and rapidly evolving sectors worldwide. It plays a vital role in defense, agriculture, logistics, and construction, with growing demand fueled by advances in technologies and AI. The full-scale war in Ukraine, along with these technological shifts, accelerated the need for enhanced drone capabilities. Ukraine's drone sector has demonstrated rapid growth since the start of the full-scale war in 2022, driving innovation and local production. International and local investors, venture capital firms, business acceleration, and government programs have increasingly supported this growth. However, the industry faces challenges, including supply chain reliance on China, regulatory hurdles, war-time risks, and export limitations. This capstone explores strategic investment opportunities in drone manufacturing, focusing on Ukraine. Through a financial analysis of Ailand Systems as a case study and risk and opportunities analysis using the PESTEL model, it provides insights into investment potential and strategic directions. The report is structured to first review the global market, then analyze investment opportunities, analyze a case study of Ailand Systems, identify industry challenges, and offer actionable recommendations for drone manufacturers on the example of Ailand Systems.
ASSESSING THE IMPACT OF AI INTEGRATION ON BUSINESS EFFICIENCY AND PROFITABILITY: A CASE STUDY ANALYSIS
(Manuscript, 2025) Tkachuk, Oksana
The objective of this research is to evaluate how artificial intelligence (AI) can enhance business productivity and efficiency, particularly in response to the labor shortage crisis. This shortage is driven by demographic shifts, economic and social factors, skills mismatches, economic uncertainties, and evolving work preferences. Industries such as technology, healthcare, manufacturing, construction, finance, and education are most affected. AI technology has the potential to address these challenges, as evidenced by reports indicating significant improvements in productivity and potential GDP growth. This research aims to assess the impact of AI on business efficiency and profitability using real-case examples and modeling through Profit and Loss Financial Statements. The object of research in this study is the impact of AI technologies on business operations, with a focus on management-related aspects such as operational efficiency, financial performance, and strategic integration. The research addresses the critical challenges posed by global labor shortages and evaluates how AI can transform managerial processes to enhance productivity, profitability, and competitiveness. The study will examine AI's effects on operational efficiency, and financial performance, and provide a framework and roadmap for successful AI integration.
GLOBAL MANAGEMENT STRATEGIES FOR DEMOCRATIZING HIGHER EDUCATION VIA IDG FRAMEWORK IMPLEMENTATION: INSIGHTS FROM 57 CASES
(Manuscript, 2025) Shtaltovna, Yuliya
This paper explores the integration of Inner Development Goals (IDGs) within higher education, focusing on the concept of democratization, leadership, and the role of universities in shaping sustainable careers. The study reviews key theories and concepts surrounding the democratization of higher education and investigates how the IDGs framework can contribute to the development of leadership skills and social equity in educational settings. Through a comprehensive literature review, the research identifies the challenges and opportunities in implementing IDGs. Research Object: Global management strategies used in implementing the Inner Development Goals (IDG) Framework within higher education institutions globally. The objective is to document and understand how these strategies contribute to democratizing leadership education, promoting sustainable development, and meeting the complex demands of 21st-century leadership across diverse cultural and institutional contexts through 57 detailed case studies worldwide. The research methodology emphasizes a qualitative approach, involving the collection and analysis of 57 cases from global higher education institutions, evaluating how IDGs have been adopted and implemented. The findings highlight the significant potential for IDGs for transformative educational experiences that enhance personal development and societal impact. The paper concludes with a reflection on the importance of universities embracing IDGs as a tool for global leadership, sustainability, and community building. It also outlines the necessary steps to overcome barriers to IDG integration and suggests strategies for enhancing educational frameworks to prepare students for the complexities of the modern world.
ENHANCING THE LEVEL OF MOTIVATION AMONG MILITARY PERSONNEL IN ORDER TO IMPROVE TASKS FULFILLMENT EFFICIENCY
(Manuscript, 2025) Shevchenko, Oleksander
Motivation of military personnel is a key factor in ensuring the effectiveness and combat readiness of a modern army. It has a direct impact on morale, commitment and performance, determining their ability to perform effectively in challenging environments. Understanding the motivational factors that drive military personnel to join the army, continue their service, or achieve high performance is important for strategic planning and maintaining the effectiveness of defense structures. Existing research on motivation in the military sphere is mainly focused on armies involved in conflicts on the territory of other states, such as peacekeeping missions or interventions abroad. However, such results often do not take into account the specifics of armies operating in the defense of their own territory, where the stakes are much higher both at the individual and collective level. This paper examines the impact of material and non-material incentives on military personnel motivation, with a focus on comparing the effectiveness of different types of incentives, such as cash bonuses, social benefits, medals, and career opportunities, as well as non-material factors such as recognition, team support, and psychological resilience. The study complements the existing work on motivational factors by analyzing their effectiveness in modern conditions and comparing theoretical models with empirical data. The methods used include a literature review and surveys of military personnel, which allows us to offer recommendations for increasing mobilization efficiency, improving service conditions, and reducing the level of unauthorized abandonment of units. The results showed that material incentives meet the basic needs of military personnel and are critical, but their effectiveness is reduced without the support of non-material aspects. Non-material incentives, such as recognition, team support, and leadership from commanders, have a lasting positive impact on morale and performance. Unit cohesion and social support also significantly reduce stress levels and increase combat effectiveness.
THE ROLE OF SOCIAL MEDIA IN DEVELOPING INDUSTRY LEADERSHIP AND IMPROVING BUSINESS STRATEGIES IN THE B2B SEGMENT
(Manuscript, 2025) Shapravska, Tetiana
This study investigates the role of social media in fostering industry leadership and improving business strategies in the B2B segment in Ukraine. The object of the study is the social media and business strategies in the B2B segment in Ukraine. The research examines how platforms such as LinkedIn, Facebook, Instagram, Telegram, YouTube and X contribute to building corporate reputation, strengthening stakeholder relationships, and driving strategic innovation. Through a comprehensive methodology incorporating platform analysis, content analysis, and surveys of B2B communication professionals, the study explores the intersection of social media and business strategy. The findings reveal that social media serves as a critical tool for demonstrating thought leadership and industry expertise, enabling companies to position themselves as credible and innovative market leaders. Platforms allow businesses to engage directly with stakeholders, facilitating trust-building and transparent communication. Additionally, social media provides real-time insights into market trends and competitor strategies, supporting flexible decision-making and strategic adaptation. While many Ukrainian B2B companies leverage social media for opinion leadership and engagement, the potential to drive innovation and long-term partnerships remains underutilized. Challenges such as algorithms variability, content oversaturation and the need for high quality, consistent content emphasize the need for strategic, platform-specific approaches. The study also highlights the growing importance of corporate social responsibility and reputation management in the Ukrainian socio-political context, with social media playing a key role in these efforts.
THE ROLE OF MACHINE LEARNING-DRIVEN SOLUTIONS IN ENHANCING MANAGERIAL DECISION-MAKING IN THE RETAIL INDUSTRY
(Manuscript, 2025) Samko, Vladyslav
Traditionally, data processing in the retail industry heavily relies on manual methods or situational sampling, often affected by human factors such as data manipulation or falsified photo reports to hide poorly executed tasks. The purpose of this research is to analyze the practical impact of implementing machine learning (ML) technologies on enhancing managerial decision-making and business process transformation in the Ukrainian retail sector. The research aims to answer the question: How do ML-driven solutions improve the quality and efficiency of managerial decision-making in the Ukrainian retail sector? Hence, the project involved the Confectionery Corporation “Roshen” and its 20 subsidiary distributors to conduct the study and answer the stated question. Mix of quantitative and qualitative methods have been utilized in the project to assess the implementation and performance of ML-driven solutions. Based on the results of this implementation, the adoption of ML solutions optimized personnel management, improved analysis and evaluation of merchandising performance, minimized manipulations, and automated processes, thereby enhancing the quality of managerial decision-making in Confectionery Corporation “Roshen” and its 20 subsidiary distributors. The findings of the research highlight the efficiency of ML-driven solutions and show their potential for other areas such as sales forecasting of new products and marketing research. Future research should focus on enhancing automatization of current solution and exploring additional opportunities for leveraging ML to optimize business operations, reducing operational costs and strengthen competitive positioning in the retail sector.
INVESTMENT MANAGEMENT STRATEGIES FOR UKRAINE IN WARTIME: NAVIGATING CHALLENGES AND LEVERAGING OPPORTUNITIES (FINANCIAL SECTOR OF THE ECONOMY)
(Manuscript, 2025) Pylypchuk, Dmytro
Ukraine is currently in a state of war and major part of the government budget goes to security and defense sector. Around 20% of the expenditure is left for economic, social, infrastructure, and healthcare sectors. Investment strategy for Ukraine is needed to attract not only investments in the form of a financial aid, but also direct investments. The key to successful adaptation of the economy lies in the dimension of the long – term investment strategy needed for reconstruction and sustainable development. Methods for data collection process included open – source data analysis of the National Bank of Ukraine, Ministry of Finance, UkraineInvest, World Bank. Collected data for Ukraine had been compared to peer countries to assess current state of investment climate of Ukraine. Methods such as correlation – regression analysis and economic – mathematical forecast had been used to assess efficiency and correlation between foreign direct investments and development of financial sector of Ukraine on the example GDP growth. FDI inflows to Ukraine have been compared to the nominal values of GDP in Ukraine resulted in regression coefficient of 5.7770 representing the estimated marginal effect of FDI to Ukraine on the GDP of Ukraine in this model. Correlation coefficient resulted in 0.4161, which indicated a moderate positive relationship between FDI inflows and GDP of Ukraine. Results of analysis show that wartime conditions have accelerated the restructuring of the economy, fostering new sectors, partnerships and reforms which can become the ground for future growth. Furthermore, for a successful investment management strategy, it is essential to have a roadmap with clear directions and performance indicators. Main factors for investment management strategies are supported by key directions outlined on the country level in the form of a framework and should be reflected in the following areas: • Continuous financial assistance to Ukraine from developed countries, international organizations. • Enhancing the cooperation between the National Bank of Ukraine and the government to support the real sector of the economy. • Launching of international programs and projects for the reconstruction of the economy, focusing mainly on agriculture and agribusiness.
EFFECTIVE STRATEGY PRIORITIZATION FOR SMES IN CRISIS MANAGEMENT: APPROACHES TO RESILIENCE AND RECOVERY
(Manuscript, 2025) Ponomarenko, Mykhailo
This research explores crisis management strategies employed by small and medium-sized enterprises (SMEs) in Ukraine to ensure survival and growth during severe disruptions, such as the ongoing war and prior global crises like COVID-19. The primary research questions include: How can SMEs effectively manage crises to remain resilient? What risks do they face, and what strategies mitigate these risks? The main aim of the study is to examine the crisis management strategies employed by small and medium-sized enterprises (SMEs) in Ukraine during severe disruptions and to identify actionable frameworks to enhance their resilience and recovery. The object of the research is the crisis management strategies and management practices of small and medium-sized enterprises (SMEs) in Ukraine, accumulated from the experience of Ukrainian enterprises, particularly during periods of severe disruptions such as economic instability, armed conflict, and other critical challenges. The study is based on qualitative interviews with SME owners and managers across various industries, supplemented by insights from international reports and surveys. Participants shared their experiences with challenges such as operational disruptions, financial instability, market shifts, and workforce retention issues. Key strategies adopted during the crisis included operational flexibility (employed by 75% of participants), digital transformation (70%), and market diversification (60%). Post-crisis recovery focused on sustainable practices and organizational culture enhancement, which participants identified as drivers of long-term resilience.
LEVERAGING DIGITAL TRANSFORMATION FOR COMPETITIVE ADVANTAGE: A TECHNOLOGY INTEGRATION STRATEGY FOR MANUFACTURING COMPANY IN E-COMMERCE
(Manuscript, 2025) Pastushenko, Vasyl
This study reviews how digital transformation, focusing on composable architecture, can enable manufacturing companies to enter the e-commerce domain. Composable architecture, a modular alternative to traditional monolithic systems, addresses scalability and manageability challenges faced by enterprises experiencing rapid growth. The study assesses the operational and technological impact of transitioning to composable architecture through a mixed-methods approach, including case studies and qualitative interviews with industry experts. Key findings highlight the importance of aligning technological adoption with workforce readiness, operational processes, and business objectives to ensure sustainable growth. The proposed technology integration roadmap provides actionable strategies for manufacturing companies to leverage digital transformation and remain competitive in the evolving e-commerce landscape.
IMPROVEMENT OF FOOD SAFETY MANAGEMENT SYSTEM FOR THE UKRAINIAN MANUFACTURER: A CASE STUDY OF MEETING THE REQUIREMENTS OF THE ISO 22000 STANDARD AT LLC 'SMACHNI TRADYZII’
(Manuscript, 2025) Pasichnyk, Yuliya
Ensuring food safety is critical to the food industry, as it directly impacts public health, brand reputation, and regulatory compliance. This capstone project explores the importance of implementing Food Safety Management Systems (FSMS) in food companies, focusing on how these systems enhance operational efficiency and reduce risks associated with foodborne illnesses. The project aims to enhance the operational efficiency, compliance, and sustainability of the company LLC 'SMACHNI TRADYZII’ by developing and implementing a modernized food safety management system. The project seeks to address current challenges in streamlining processes and align them with international and state standards to promote continual improvement and stakeholder satisfaction and avoid extra losses in terms of recalls, loss of reputation, and other expenses. The object of the research is the operational processes, frameworks, and compliance strategies employed by the company LLC 'SMACHNI TRADYZII’ in the sphere of food safety. This includes analyzing how these entities implement ISO standards and enhance their effectiveness to meet organizational objectives and stakeholder expectations. The study evaluates global standards, such as ISO 22000 and HACCP, highlighting their role in identifying, preventing, and managing hazards throughout the food supply chain. By integrating FSMS, food companies can ensure consistent compliance with legal requirements, improve consumer trust, and gain a competitive edge in the market. Through case studies and data analysis, this project underscores the financial and ethical implications of neglecting food safety and provides practical recommendations for successful FSMS implementation. The main outcomes include recommendations for improving the food safety system, including the implementation of new equipment based on cost-benefit analysis (CBA). The findings emphasize that adopting robust food safety practices is not only a regulatory necessity but also a strategic investment in long-term sustainability and market growth.
ANALYZING THE IMPACT OF AI ON THE DECISION-MAKING PROCESS IN MODERN MILITARY OPERATIONS IN THE KILL CHAIN FRAMEWORK
(Manuscript, 2025) Osaulenko, Volodymyr
This capstone project explores the transformative impact of artificial intelligence (AI) on decision-making processes within modern military operations, focusing on its integration into the Kill Chain framework. The research investigates key questions regarding the optimization of decision cycles and the role of AI in enhancing operational effectiveness. Participants in this study include an array of real-world applications, including unmanned aerial vehicles (UAVs) and AI-augmented weaponry. Through qualitative analysis and case studies, this research examines how AI technologies, such as machine learning and neural networks, can automate critical stages of the Kill Chain—detection, tracking, targeting, engagement, and assessment. The findings demonstrate that AI significantly shortens decision-making timelines, enhances precision in engagements, and ensures adaptability under complex battlefield conditions. A practical scenario featuring autonomous drone swarms illustrates these advantages, emphasizing resilience against electronic warfare and the ability to operate independently of human oversight. The results underscore the dual nature of AI in military contexts: while it offers unparalleled efficiency and operational gains, it also raises critical challenges related to accountability, ethical compliance, and legal frameworks. This research concludes with recommendations for developing transparent oversight mechanisms and fostering international cooperation to govern AI integration responsibly.
IMPROVING OPERATIONAL EFFICIENCY THROUGH THE INTEGRATION OF AI IN OPERATIONS MANAGEMENT IN HEALTH CARE (WITH FOCUS ON REPRODUCTIVE MEDICINE)
(Manuscript, 2025) Mazepa, Ostap
This research aims to explore the possibility of artificial intelligence in implementing operations management in reproductive health and increasing patient efficacy. To achieve this, the following objectives are proposed: determine how AI technologies can help clinics manage patient traffic and workload, as well as document and analyze treatment outcomes of reproductive medicine clinics. Employing synthetic data from twenty different clinics located in Europe, the United States, Ukraine, and Australia containing more than 534,379 documents and questionnaires filled in by one thousand employees, the study obtained both a detailed account of the current practices and an evaluation of the effects of applied AI- interventions. The object of this research is the management practices and operational frameworks within reproductive health clinics, with a particular focus on the integration of artificial intelligence (AI) into operations management. Quantitative and qualitative data were analyzed using descriptive statistics, comparative, qualitative content, and cost-benefit analyses. The quantitative and qualitative data were reasonably analyzed using Microsoft Azure Machine Learning, Google AI Platform, and IBM Watson NLP TOOLS. The outcome shows that it offers considerable time and cost reduction, increased patient satisfaction for all clinics, and other operational advantages. For instance, overarching task optimizations using AI technology decreased documentation time by 20%, patient wait time by 19.67%, and enhanced treatment effectiveness by 10%. These outcomes lead to annual cost savings of over $360,000 per clinic, patient retention, and increased clinic capacity. The insights thus highlight the prospects of AI in reproductive medicine and specific ideas on deploying technology in healthcare companies. The proposed AI capabilities will enable the clinics to demonstrate sustainable development of clinics, which will lead to an increase in the quality of services offered to the patient and an improvement in clinics’ competitive advantage in the healthcare market. Future work should extend the potential of these proposed strategies to other medical specialties to validate the effectiveness of AI implementation.
CONSULTING ENGAGEMENT FOR A SOFTWARE ENGINEERING SERVICES COMPANY: TRANSITIONING FROM INBOUND LEAD GENERATION TO ACCOUNT-BASED MARKETING FOR ENHANCED B2B LEAD CONVERSION
(Manuscript, 2025) Makarchuk, Roman
This capstone project explores a consulting engagement with a software engineering services company aiming to transition from traditional inbound lead generation to a more strategic account-based marketing (ABM) approach. The company faced challenges with low-quality inbound leads and inconsistent B2B lead conversion rates, prompting the shift to ABM—a targeted strategy focusing on high-value accounts to improve engagement, alignment, and revenue outcomes. The consulting project involved three primary phases: problem statement and assessment, ABM implementation, results and observations. In the problem statement and assessment phase, existing inbound marketing efforts were evaluated, revealing misaligned targeting, lack of personalization, and weak sales-marketing collaboration. During the ABM implementation phase, the company’s Ideal Customer Profile (ICP) was refined, target accounts were identified, and a multi-channel ABM outreach plan was developed, including personalized content creation, stakeholder mapping, account-specific campaigns, and the integration of sales and marketing technologies. The results and observations phase focused on measuring and comparing performance metrices and drawing conclusions from the ABM approach adoption. Initial results demonstrated significant improvements in key performance indicators (KPIs) such as engagement rates, lead conversion, and pipeline processing efficiency. The ABM approach also better alignment between sales, marketing and presales teams, enabling more efficient resource allocation and higher deal closure rates. This project concludes that transitioning from inbound lead generation to ABM can significantly enhance B2B lead conversion for software engineering services companies. It highlights the importance of focusing on target accounts, building up stakeholder engagement, and cross-functional collaboration in achieving ABM success. Insights from this engagement provide a roadmap for other organizations considering a similar strategic shift to optimize their sales and marketing efforts.
IMPROVING COMPETITIVE ADVANTAGE USING VALUE CHAIN ANALYSIS: CASE OF UKRAINIAN DEEPWATER OUTER CONTINENTAL SHELF EXPLORATION AND PRODUCTION.
(Manuscript, 2025) Lemesh, Valeriy
The main idea of the research is to carry out a strategic analysis to improve the competitive advantage of upstream cycle hydrocarbon exploration and production (E&P). The analysis will be based on Porter’s Value Chain framework augmented by PEST and SWOT strategic analysis models. The industry-specific Porter’s Value Chain Framework explained the necessary primary and supportive activities for carrying out offshore upstream cycle oil and gas E&P activities. Ukraine has a developed infrastructure (ports, airports, shipbuilding, and repair facilities), expertise, and human capital to fulfill demand in supportive activities as per industry-adjusted Porter’s Value Chain Framework. The research results show that Ukraine lacks the technologies and assets like seismic surveying vessels, drilling ships or rigs, pipe and cable laying vessels, to carry out upstream cycle primary activities at the deepwater part of OCS, which is common for all developing nations, and these activities are given for outsourcing to the world industry leaders.
INNOVATIVE APPROACHES TO GLOBAL MARKETING: A STRATEGIC ANALYSIS FOR THE “INTER-COSMETICS” COMPANY
(Manuscript, 2025) Kyivskyi, Vitalii
The global beauty industry is undergoing a transformative shift driven by innovation, technological advancements, and evolving consumer preferences. This study explores innovative approaches to global marketing with a focus on the company "Inter-Cosmetics," particularly in the context of entering the Polish market. Leveraging theories such as Disruptive Innovation, Diffusion of Innovation, and Speed of Adoption of New Products, the research highlights how innovative products and business practices can address unmet market needs. The study identifies key strategies, including product differentiation, educational initiatives, and digital marketing, to position "Inter Cosmetics" as a leader in the Polish beauty industry. By focusing on the newest cosmetic plant-based exosome products, the study demonstrates the potential of targeted marketing, innovative positioning, and consumer education to drive successful international market expansion
STRATEGIC APPLICATION OF RESULT-BASED MANAGEMENT AND MONITORING, EVALUATION, AND LEARNING FOR THE EFFECTIVE RECONSTRUCTION OF UKRAINE
(Manuscript, 2025) Kuchynsky, Vitaliy
This study analyzes the application of Results-Based Management (RBM) and Monitoring, Evaluation, and Learning (MEL) approaches in the reconstruction process in Ukraine, analyzing the current challenges and proposing specific recommendations. The analysis is based on the results of semi-structured interviews with key experts in development, public administration, and international aid. The study highlights key issues, such as the superficial application of RBM/MEL, lack of human capital, the dynamic context of war, the gap between international practices and Ukrainian realities, and insufficient coordination between stakeholders. The results emphasize the importance of strategic planning, transparency, innovative technologies, and involvement of local communities in the effective use of RBM/MEL in reconstruction processes. The study offers practical recommendations for the Government of Ukraine and international partners aimed at strengthening human resources, increasing transparency, and ensuring the integration of RBM/MEL into project planning and implementation processes. This study fills an important gap in the literature, offering valuable practical knowledge for implementing RBM/MEL in post-war reconstruction in Ukraine.
MANAGING BARRIERS AND OPPORTUNITIES FOR THE DEVELOPMENT OF THE CERTIFIED GREEN BUILDING MARKET IN UKRAINE (CASE STUDY OF UGBC)
(Manuscript, 2025) Kryvosheiev, Maksym
The certified green building market in Ukraine remains underdeveloped compared to neighbouring European countries. Ukrainian market potential was discussed in many papers but remain promising. This research investigates the key barriers and opportunities for advancing green building certification within the Ukrainian context, focusing on the role of the Ukrainian Green Building Council (UGBC) as a catalyst for construction industry market transformation. The study employs a qualitative approach, incorporating case studies, semi-structured interviews with industry stakeholders, and a literature review to assess the challenges in green certification adoption, including institutional voids, financial constraints, lack of market awareness, the impact of the ongoing war and others. The findings highlight systemic issues, such as the emerging market barriers represented by the institutional voids, absence of government incentives, knowledge gaps among investors, developers, and end-building users, and difficulties in ligning international certification standards with local construction practices and regulation requirements. The study identifies potential solutions in the context of UGBC development, including strategic policy recommendations and capacity-building initiatives aimed at strengthening Ukraine’s green building sector. The research contributes to the broader discourse on sustainability management in emerging markets and offers actionable insights for policymakers, industry practitioners, and certification bodies.

Browse

Recent Submissions