MOTIVATION TOOLS IN COMPANIES WITH DIFFERENT LEVELS OF INNOVATION

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Date

2025

Authors

Zasiedatielieva, Yaroslava

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Abstract

The topic of the research is to analyse the impact of motivational tools on the innovative development of companies in the context of the countries' positions in the Global Innovation Index. The main question of this study is how innovative companies use motivational strategies to stimulate creativity and innovative development. The participants are companies from countries that currently rank high in the innovation rankings (Switzerland, Sweden, the United States, Singapore, and the United Kingdom), as well as from countries that currently rank low in the innovation rankings (Nigeria and Nepal). For each country, two companies were selected: one large and well-known company engaged in innovation or technology development, and one medium-sized or local company. The method of data collection was based on content analysis of official materials, including corporate websites, HR policies, reports and media publications. The results of the research show that Self-Determination Theory is an effective tool for stimulating innovation in both high and low ranking countries in the Global Innovation Index. Potential implications of the study include recommendations for companies to develop effective incentive strategies that promote innovation. Future research could be focused on creating universal incentive models that consider global and local specifics.

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Keywords

motivation tools, innovations, Global Innovation Index, employee benefits, Self-Determination Theory

Citation

Zasiedatielieva, Yaroslava. (2025). MOTIVATION TOOLS IN COMPANIES WITH DIFFERENT LEVELS OF INNOVATION. Kyiv: American University Kyiv.