AUK Digital Repository

American University Kyiv electronic data repository, also called an e-archive or centralized data repository

 

Recent Submissions

Item
OBJECT-ORIENTED LOGISTICS MANAGEMENT IN THE ACTIVITIES OF LOGISTICS COMPANIES IN THE UKRAINIAN AGRICULTURAL SECTOR IN AN UNSTABLE ENVIRONMENT
(Manuscript, 2026-05) Lesnikov, Pavlo
This study examines the adoption of object-oriented logistic management (OOLM) within Ukraine's agricultural sector and provides actionable managerial guidance for organizing logistics management in supply chains of enterprises. The study explores the present situation of logistics relationships between agricultural businesses and logistics providers in Ukraine, pinpointing significant issues concerning integration, coordination, and adaptability amid wartime and economic uncertainty. Special focus is placed on the function of object-oriented logistics management in improving supply chain agility, clarity, and responsiveness. This research aims to evaluate the application of object-oriented logistics management (OOLM) within Ukraine's logistics and agriculture sector and to formulate actionable recommendations for enhancing the organization and effectiveness of logistics management in supply chains of enterprises. The research seeks to assess the impact of the object-oriented approach on supply chain integration, delivery performance, and operational flexibility during times of economic instability and to suggest a structured framework for enhancing logistics processes in agricultural firms. This framework method allows for the recognition of inefficiencies and chances to enhance collaboration among supply chain members. Furthermore, the study suggests a model for creating a cohesive logistics strategy that connects production, distribution, financial, and innovation efforts, guaranteeing synergistic outcomes throughout business operations. The research broadens organizational, economic, and informational aspects of logistics management by incorporating object-oriented principles in supply chain governance. The study emphasizes the significance of digitalization and institutional backing in enabling coordinated decision-making and enhancing overall supply chain efficiency. Ultimately, the study shows that adopting an object-oriented logistics management strategy speeds up delivery times during economic instability, enhances operational efficiency and customer relations, and boosts the economic resilience of agricultural businesses. The suggested recommendations offer actionable insights for Ukrainian logistics and agricultural firms aiming to improve supply chain efficiency amid unstable economic risks.
Item
THE IMPACT OF RELATIONAL MANAGEMENT PRACTICES ON EMPLOYEE WELL-BEING AND BURNOUT IN AN IT DEPARTMENT UNDER PROLONGED EXOGENOUS STRESS
(Manuscript, 2026-05) Bondar, Tetiana
This study examines the impact of direct supervisors’ relationship management practices on the levels of emotional burnout and psychological well-being among IT department employees amid prolonged wartime stress in Ukraine. To achieve the study’s objective, the following tasks were formulated: to determine the current level of burnout and well-being among IT professionals; to assess the relationship between a manager’s leadership practices and the psychological state of the team; and to verify whether the protective effect of relationship quality remains stable regardless of the level of war-related stress. The study includes 83 employees and 10 immediate supervisors from the IT departments of Ukrainian companies. Validated psychometric scales were used to measure key constructs: MBI-GS (burnout), WHO-5 (well-being), LMX-7 (quality of relationships), SPS-3 (supervisor support), and PSS-4 (perceived stress). Data analysis included scale reliability testing, Pearson’s correlation analysis, multiple linear regression, and moderation analysis. The results revealed a critically low level of well-being in the sample: the average WHO-5 score was 43.2 points, and 63.9% of participants were below the clinical threshold for depression risk. The quality of leader-member exchange (LMX-7) proved to be the strongest predictor of both well-being (r = +0.743; β = 10.255, p < 0.001) and burnout (r = −0.713; β = −0.356, p < 0.05). At the team level, the manager's LMX quality explains approximately 75% of the variation in team well-being (r² = 0.754), while RMP correlates with the team's average burnout level at r = −0.873. The hypothesis regarding the moderating effect of combat stress was not confirmed (β = 0.042, p = 0.846), indicating the stability of the protective effect of high-quality managerial relationships regardless of the external context. The results confirm that investing in the development of relational leadership skills is one of the most accessible and effective tools for preserving teams’ psychological well-being during wartime.
Item
EXPANDING UNDER PRESSURE: INTERNATIONALIZATION OF UKRAINIAN COMPANIES AFTER THE FULL-SCALE INVASION
(Manuscript, 2026-05) Kopchuk, Volodymyr
This study examines the post-February 2022 foreign expansion of six Ukrainian companies: Aurora, Kormotech, Lviv Croissants, Nova Post, Farmak, and Liki24. Drawing on business media sources and founder interviews, it uses a qualitative multiple-case design to assess how far these firms' internationalization behavior supports, modifies, or departs from the predictions of the Uppsala model in its 1977 and 2009 versions. Four patterns appear across the cases. First, the war accelerated pre-existing internationalization plans rather than initiating them from scratch. Second, market selection was shaped less by geographic or cultural proximity than by competitive conditions and the destinations of displaced Ukrainians. Third, the learning and commitment logic central to the Uppsala model was present in every case, although it was often compressed, reordered or both. And fourth, local teams and partner relationships were more important in reducing outsidership than any formal market-research phase. Overall, the evidence aligns more closely with the 2009 network revision than with the original stage model. The central claim of the study is that the war should be understood not as a cause of internationalization, but as the context that reshaped how internationalization unfolded, and the cases show why that distinction matters.
Item
THE NATURE OF CUSTOMER COMPLAINTS IN ELECTRONICS RETAIL: A COMPARATIVE ANALYSIS OF RETAIL NETWORKS AND INDEPENDENT STORES
(Manuscript, 2026-05) Hrebyniuk, Olha
This research investigates customer complaints in electronics retail in Ukraine. It aims to identify the dominant complaint categories, compare complaint patterns across store types, and derive operational insights. Specifically, it examines which complaints are most common, how patterns differ between retail chains and independent stores, and what these differences reveal about service and operations. The study employs a quantitative approach by analyzing negative Google Maps reviews collected over one year from six retail chains and nine independent stores in Kyiv. Reviews were manually classified into seven complaint categories and compared across stores and store types. The research is grounded in the concepts of customer loyalty, customer experience, and Social Exchange Theory, which explain how customer behavior is influenced by service quality, operational experience, and perceptions of mutual value. The findings show that Customer Service Behavior is the dominant complaint category in retail chains, while no single category prevails among independent stores. This indicates greater standardization in retail chains and stronger store-level variation among independent retailers. The study contributes to the literature by improving the understanding of complaint patterns in electronics retail.
Item
PROJECT MANAGEMENT AND FINANCIAL SUSTAINABILITY OF VETERAN MENTAL HEALTH SUPPORT PROGRAMS: EVIDENCE FROM NGO "DOLADU"
(Manuscript, 2026-05) Chubyk, Maksym
This capstone thesis examines the integration of project management mechanisms and financial sustainability models in veteran mental health support programs in Ukraine, using NGO "Doladu" as the primary case study. Driven by the unprecedented scale of psychological trauma among Ukrainian combat veterans since February 2022, the research addresses the applied management challenge of how civil society organizations can sustain high-quality psychosocial services under conditions of financial volatility, donor dependency, and operational uncertainty. The study aims to develop an integrated project management and financial sustainability model for Ukrainian NGOs delivering veteran mental health support programs, drawing on an empirical analysis of NGO "Doladu" and grounded in PMI project management standards, Resource Dependence Theory, and Nonprofit Financial Sustainability Theory. The research examines the theoretical foundations of veteran psychosocial support program management and nonprofit financial sustainability, analyzes the organizational, project portfolio, and financial structures of NGO "Doladu" to identify key managerial and financial vulnerabilities, and develops a revenue diversification model tailored to the funding environment of Ukrainian veteran-focused NGOs. It further proposes a 12–24 month rolling financial planning framework as an alternative to reactive grant-cycle budgeting, designs a composite Sustainability KPI Dashboard integrating financial health and program impact indicators, and formulates practical implementation recommendations applicable to NGO "Doladu" and comparable civil society organizations. The study focuses on the financial sustainability and project management practices of social projects implemented by Ukrainian non-governmental organizations in the field of veteran mental health and psychosocial support, with NGO "Doladu" serving as a representative case of a veteran-focused civil society organization operating under conditions of financial volatility, donor dependency, and active armed conflict.