ORGANIZATIONAL AND DIGITAL CONDITIONS FOR FARM MANAGEMENT SYSTEM ADOPTION IN UKRAINIAN SMALL AND MEDIUM-SIZED FARMS

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Berezovskyi_ORGANIZATIONAL.pdf (3.86 MB)

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2026-05

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Berezovskyi, Oleksandr

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Abstract

This capstone project examines the organizational and digital conditions affecting Farm Management System (FMS) adoption in Ukrainian small and medium-sized farms. The central research question is: What organizational and digital conditions affect Farm Management System adoption in Ukrainian small and medium-sized farms? The study uses a qualitative exploratory design based on semi-structured interviews with eight participants, including farm owners, managers, agronomists, and agricultural distributors. Interview data were analyzed by identifying recurring themes and comparing responses across participant groups. The findings show that FMS adoption is influenced by both organizational and digital conditions. Organizational factors include centralized decision-making, limited process formalization, seasonal workload, and the presence of an internal implementation driver. Digital factors include fragmented digital tools, weak system integration, limited data use, and insufficient digital skills. The study finds that the main challenge is not initial adoption but achieving regular system use. FMS delivers the greatest value when integrated into daily routines, planning, control, and decision-making. It also concludes that organizational readiness for FMS can be developed during implementation rather than existing beforehand. The findings offer practical recommendations for farms, FMS providers, distributors, and AgTech consultants, including gradual implementation, clear initial use cases, assigned internal responsibility, post-sale support, and communication focused on tangible managerial benefits.

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Farm Management Systems, FMS adoption, digital agriculture, small and medium sized farms, organizational conditions, digital conditions, Ukraine

Citation

Berezovskyi, Oleksandr. (2026). ORGANIZATIONAL AND DIGITAL CONDITIONS FOR FARM MANAGEMENT SYSTEM ADOPTION IN UKRAINIAN SMALL AND MEDIUM-SIZED FARMS. Kyiv: American University Kyiv. URI: https://er.auk.edu.ua/handle/234907866/196

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https://er.auk.edu.ua/handle/234907866/196

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School of Management (capstones)