AI ADOPTION AND THE AUTONOMY-AUTHORITY GAP: EVIDENCE FROM A UKRAINIAN MARKETING FIRM

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Date

2026-05

Authors

Kosenko, Mykola

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Abstract

I would like to express my sincere gratitude to the American University Kyiv, the School of Management for providing an inspiring academic environment and the opportunity to pursue my studies under challenging circumstances. I am especially thankful for the opportunity to continue my education while serving in the Armed Forces of Ukraine. This support has been invaluable and reflects the importance of accessible education for active-duty service members and veterans. I am grateful to the faculty for their guidance, professionalism, and commitment to academic excellence, which contributed significantly to my personal and professional growth. Finally, I would like to acknowledge the broader importance of supporting veterans’ education and development, as it plays a critical role in both individual growth and the future recovery and advancement of Ukraine. This experience has reinforced my belief in the value of continuous learning, resilience, and responsible leadership in times of uncertainty.

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Keywords

Veterans' education, Higher education, Military service, Armed Forces of Ukraine, Academic resilience, Professional development, Lifelong learning

Citation

Kosenko, Mykola (2026). AI ADOPTION AND THE AUTONOMY-AUTHORITY GAP: EVIDENCE FROM A UKRAINIAN MARKETING FIRM. Kyiv: American University Kyiv. URI: https://er.auk.edu.ua/handle/234907866/190