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Recent Submissions
MOTIVATION TOOLS IN COMPANIES WITH DIFFERENT LEVELS OF INNOVATION
(Manuscript, 2025)
The topic of the research is to analyse the impact of motivational tools on the innovative development of companies in the context of the countries' positions in the Global Innovation Index. The main question of this study is how innovative companies use motivational strategies to stimulate creativity and innovative development. The participants are companies from countries that currently rank high in the innovation rankings (Switzerland, Sweden, the United States, Singapore, and the United Kingdom), as well as from countries that currently rank low in the innovation rankings (Nigeria and Nepal). For each country, two companies were selected: one large and well-known company engaged in innovation or technology development, and one medium-sized or local company. The method of data collection was based on content analysis of official materials, including corporate websites, HR policies, reports and media publications. The results of the research show that Self-Determination Theory is an effective tool for stimulating innovation in both high and low ranking countries in the Global Innovation Index. Potential implications of the study include recommendations for companies to develop effective incentive strategies that promote innovation. Future research could be focused on creating universal incentive models that consider global and local specifics.
THE ROLE OF FEMALE LEADERSHIP IN BUSINESS INNOVATIONS
(Manuscript, 2025)
This research explores the role of female leadership in driving business innovation, addressing the critical question of how gender diversity in leadership impacts organizational creativity and innovation outcomes. Using firm-level data from the EBRD-EIB-WBG Enterprise Surveys conducted between 2018 and 2020, the study investigates the influence of female representation in top management and ownership on innovation metrics, including product and process innovations. The analysis consists of descriptive statistics, correlation analysis, and regression modeling to assess the relationships between female leadership and innovation outcomes, uncovering a critical threshold of at least 10% female representation in leadership roles. The results reveal that firms meeting or exceeding this threshold exhibit significantly higher rates of innovation, with product innovation increasing by 11.55% and process innovation by 8.45% compared to firms below the threshold. Moreover, the findings highlight the complementary role of majority women ownership in fostering innovation. Strong correlations between female leadership metrics and innovation outcomes underscore the importance of gender diversity in driving organizational performance. The study aligns with prior research, refining the understanding of critical mass in leadership diversity and its impact on innovation. Implications include the need for organizations to implement policies that elevate women into leadership positions and promote diversity as a strategic advantage. Future research could explore the effects of surpassing higher thresholds and examine industry-specific or regional variations. By demonstrating that even modest levels of female leadership can significantly enhance innovation, this study provides actionable insights for businesses and policymakers whose goal is developing inclusive and innovative organizational cultures.
MANAGEMENT OF STRATEGIC GROWTH IN B2B MARKETING: EFFECTIVE APPROACHES TO BRAND BUILDING AND SALES ACTIVATION (CASE STUDY)
(Manuscript, 2025)
This capstone explores the strategic management of growth in B2B marketing, focusing on balancing long-term brand building and short-term sales activation to achieve sustainable outcomes. The research addresses the question: How can B2B marketers effectively harmonize branding and sales strategies to foster growth? Using a mixed-methods approach, the study integrates insights from literature, survey data, and a Salesforce case study to highlight practical applications of theoretical models.
The primary objective of this research is to explore the alignment between prevailing perceptions of effective B2B marketing strategies and evidence from academic research and Salesforce case study.
The findings emphasize the importance of mental availability, consistent branding, and emotional storytelling in B2B contexts. Survey data reveals a preference for short-term sales tactics over long-term brand-building investments, reflecting gaps in understanding the compounding benefits of brand equity. The Salesforce case study demonstrates how leading organizations balance these priorities through thought leadership, customer advocacy, and data-driven strategies.
The study concludes that achieving sustainable growth requires integrating emotional and rational messaging, leveraging customer advocacy, and adopting data-driven decision-making. These insights bridge theoretical frameworks with real-world applications, offering actionable recommendations for practitioners. Future research is proposed to explore evolving digital marketing dynamics and the integration of artificial intelligence in B2B strategies.
ANALYSIS OF INVESTMENT STRATEGIES FOR DRONE MANUFACTURING ON EXAMPLE OF AILAND SYSTEMS
(Manuscript, 2025)
The drone manufacturing industry is one of the most dynamic and rapidly evolving sectors worldwide. It plays a vital role in defense, agriculture, logistics, and construction, with growing demand fueled by advances in technologies and AI. The full-scale war in Ukraine, along with these technological shifts, accelerated the need for enhanced drone capabilities.
Ukraine's drone sector has demonstrated rapid growth since the start of the full-scale war in 2022, driving innovation and local production. International and local investors, venture capital firms, business acceleration, and government programs have increasingly supported this growth. However, the industry faces challenges, including supply chain reliance on China, regulatory hurdles, war-time risks, and export limitations.
This capstone explores strategic investment opportunities in drone manufacturing, focusing on Ukraine. Through a financial analysis of Ailand Systems as a case study and risk and opportunities analysis using the PESTEL model, it provides insights into investment potential and strategic directions. The report is structured to first review the global market, then analyze investment opportunities, analyze a case study of Ailand Systems, identify industry challenges, and offer actionable recommendations for drone manufacturers on the example of Ailand Systems.
ASSESSING THE IMPACT OF AI INTEGRATION ON BUSINESS EFFICIENCY AND PROFITABILITY: A CASE STUDY ANALYSIS
(Manuscript, 2025)
The objective of this research is to evaluate how artificial intelligence (AI) can enhance business productivity and efficiency, particularly in response to the labor shortage crisis. This shortage is driven by demographic shifts, economic and social factors, skills mismatches, economic uncertainties, and evolving work preferences. Industries such as technology, healthcare, manufacturing, construction, finance, and education are most affected. AI technology has the potential to address these challenges, as evidenced by reports indicating significant improvements in productivity and potential GDP growth. This research aims to assess the impact of AI on business efficiency and profitability using real-case examples and modeling through Profit and Loss Financial Statements. The object of research in this study is the impact of AI technologies on business operations, with a focus on management-related aspects such as operational efficiency, financial performance, and strategic integration. The research addresses the critical challenges posed by global labor shortages and evaluates how AI can transform managerial processes to enhance productivity, profitability, and competitiveness. The study will examine AI's effects on operational efficiency, and financial performance, and provide a framework and roadmap for successful AI integration.