DEVELOPING A STRATEGY FOR AN ORGANIZATION IN UKRAINE’S GRAIN MARKET CONSIDERING THE IMPACT OF THE WAR ON TRADE (CASE STUDY)
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Date
2025
Authors
Krechkevych, Igor
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Abstract
The ongoing war in Ukraine has caused significant disruptions to the nation’s grain market, affecting production, supply chains, and export capabilities. This capstone examines the strategic challenges and opportunities faced by Kernel Holding S.A., a leading agribusiness company in Ukraine, amidst these unprecedented conditions. Utilizing a combination of qualitative and quantitative research methods, the study evaluates Kernel’s market position, the impact of the war on its operations, and potential strategies for resilience and growth. Key findings highlight Kernel’s ability to adapt through diversification of export routes, technological investments, and sustainability practices. Strategic recommendations include short-term operational adjustments, mid-term market expansion, and a long-term focus on innovation and sustainability. These insights not only provide actionable strategies for Kernel but also contribute to broader discussions on crisis management and food security in volatile global markets.
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Keywords
Ukraine’s Grain Market, Impact of the War on Trade
Citation
Krechkevych, I. (2025). Developing a Strategy For an Organization in Ukraine’s Grain Market Considering the Impact of The War on Trade (Case Study). Kyiv: American University Kyiv.