INNOVATIVE APPROACHES TO GLOBAL MARKETING: A STRATEGIC ANALYSIS FOR THE “INTER-COSMETICS” COMPANY
| dc.contributor.author | Kyivskyi, Vitalii | |
| dc.date.accessioned | 2025-04-04T12:55:37Z | |
| dc.date.available | 2025-04-04T12:55:37Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | The global beauty industry is undergoing a transformative shift driven by innovation, technological advancements, and evolving consumer preferences. This study explores innovative approaches to global marketing with a focus on the company "Inter-Cosmetics," particularly in the context of entering the Polish market. Leveraging theories such as Disruptive Innovation, Diffusion of Innovation, and Speed of Adoption of New Products, the research highlights how innovative products and business practices can address unmet market needs. The study identifies key strategies, including product differentiation, educational initiatives, and digital marketing, to position "Inter Cosmetics" as a leader in the Polish beauty industry. By focusing on the newest cosmetic plant-based exosome products, the study demonstrates the potential of targeted marketing, innovative positioning, and consumer education to drive successful international market expansion | |
| dc.identifier.citation | Kyivskyi, Vitalii. (2025). INNOVATIVE APPROACHES TO GLOBAL MARKETING: A STRATEGIC ANALYSIS FOR THE “INTER-COSMETICS” COMPANY. Kyiv: American University Kyiv. | |
| dc.identifier.uri | https://er.auk.edu.ua/handle/234907866/133 | |
| dc.language.iso | en_US | |
| dc.publisher | Manuscript | |
| dc.subject | innovation | |
| dc.subject | marketing | |
| dc.subject | beauty services | |
| dc.title | INNOVATIVE APPROACHES TO GLOBAL MARKETING: A STRATEGIC ANALYSIS FOR THE “INTER-COSMETICS” COMPANY | |
| dc.title.alternative | ІННОВАЦІЙНІ ПІДХОДИ ДО ГЛОБАЛЬНОГО МАРКЕТИНГУ: СТРАТЕГІЧНИЙ АНАЛІЗ ДЛЯ КОМПАНІЇ “INTER-COSMETICS” | |
| dc.type | Thesis |