MANAGERIAL STRATEGIES FOR PRODUCT PORTFOLIO REBALANCING IN TURBULENT ENVIRONMENTS: AN ECONOMETRIC ANALYSIS OF THE UKRAINIAN HOME APPLIANCE MARKET
| dc.contributor.author | Borodko, Viktoriia | |
| dc.date.accessioned | 2026-06-26T08:30:04Z | |
| dc.date.available | 2026-06-26T08:30:04Z | |
| dc.date.issued | 2026-05 | |
| dc.description.abstract | This research investigates the strategic adaptation of product portfolios by managers within the Ukrainian home appliance retail sector amidst extreme macroeconomic turbulence. The study addresses two primary research questions: first, how price segments are rebalanced during structural economic shifts, and second, what organizational capabilities define managerial response speed and operational agility. Utilizing a comprehensive longitudinal dataset of 97 months of transactional data integrated with National Bank of Ukraine indicators, the study employs a rigorous mixed econometric methodology. This includes the Chow Test for structural break detection, Income Elasticity analysis and Lag Correlation for agility auditing. The findings mathematically confirm a significant structural break in 2022, resulting in a tripled demand sensitivity to currency fluctuations. The study concludes that navigating high-velocity emerging markets requires a transition from intuitive heuristics to algorithmic management and flexible supply agreements. The research provides a strategic roadmap through 2026, advising a pivot toward value added mid-range products as the market stabilizes. These findings offer a methodological foundation for ensuring long-term retail sustainability during periods of systemic economic recovery. | |
| dc.identifier.citation | Borodko, Viktoriia. (2026). MANAGERIAL STRATEGIES FOR PRODUCT PORTFOLIO REBALANCING IN TURBULENT ENVIRONMENTS: AN ECONOMETRIC ANALYSIS OF THE UKRAINIAN HOME APPLIANCE MARKET. Kyiv: American University Kyiv. URI: https://er.auk.edu.ua/handle/234907866/191 | en |
| dc.identifier.uri | https://er.auk.edu.ua/handle/234907866/191 | |
| dc.language.iso | en_US | |
| dc.publisher | Manuscript | |
| dc.subject | Algorithmic Resilience | |
| dc.subject | Portfolio Rebalancing | |
| dc.subject | Premium Resilience | |
| dc.subject | Structural Break | |
| dc.subject | Consumer Behavior | |
| dc.subject | Macroeconomic Shocks | |
| dc.subject | Retail Management | |
| dc.title | MANAGERIAL STRATEGIES FOR PRODUCT PORTFOLIO REBALANCING IN TURBULENT ENVIRONMENTS: AN ECONOMETRIC ANALYSIS OF THE UKRAINIAN HOME APPLIANCE MARKET | |
| dc.title.alternative | МЕНЕДЖЕРСЬКІ СТРАТЕГІЇ ПЕРЕБАЛАНСУВАННЯ ПРОДУКТОВОГО ПОРТФЕЛЯ В ТУРБУЛЕНТНИХ СЕРЕДОВИЩАХ: ЕКОНОМЕТРИЧНИЙ АНАЛІЗ УКРАЇНСЬКОГО РИНКУ ПОБУТОВОЇ ТЕХНІКИ | |
| dc.type | Thesis |