EFFECTIVE NEGOTIATION STRATEGIES FOR SUCCESSFUL IMPLEMENTATION OF PROJECTS IN THE RENEWABLE ENERGY SECTOR: THE CASE OF DTEK RENEWABLES

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Date

2025

Authors

Boiko, Serhii

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Abstract

This study examines effective negotiation strategies for implementing renewable energy projects, using DTEK Renewables as a case study. The research explores how negotiation processes shape project outcomes, focusing on stakeholder collaboration, transparency, and conflict resolution. The primary research question investigates the negotiation strategies contributing to project success in a complex, multilateral setting. Participants included project managers, investors, government officials, and community representatives engaged in DTEK Renewables' initiatives. Semi-structured interviews were conducted, yielding qualitative data analyzed through thematic analysis. Key themes identified include transparency, trust-building, strategy adaptation, and conflict management. Results highlight that transparency in sharing project information fosters trust among stakeholders. Trust enables flexibility in adapting negotiation strategies to various stakeholder needs. Conflict management, through facilitation and mediation, minimizes opposition and promotes mutually beneficial agreements. These interconnected elements form a "negotiation value chain" leading to successful outcomes. Data analysis underscores the importance of tailoring negotiation approaches to context-specific factors, such as cultural nuances and regulatory environments. While the study focuses on Ukraine, findings have broader implications for global renewable energy projects. Conclusions advocate for integrating transparency, trust, and context-sensitive strategies in project negotiations. Practical recommendations include public consultations, creating feedback mechanisms, and engaging independent mediators. Future research could quantify the impact of these strategies and compare them across international contexts to assess their universality.

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Keywords

renewable energy, negotiation strategies, transparency, trust-building, conflict management, DTEK Renewables

Citation

Boiko, S. (2025). EFFECTIVE NEGOTIATION STRATEGIES FOR SUCCESSFUL IMPLEMENTATION OF PROJECTS IN THE RENEWABLE ENERGY SECTOR: THE CASE OF DTEK RENEWABLES. Kyiv: American University Kyiv.