EFFECTIVE STRATEGY PRIORITIZATION FOR SMES IN CRISIS MANAGEMENT: APPROACHES TO RESILIENCE AND RECOVERY
| dc.contributor.author | Ponomarenko, Mykhailo | |
| dc.date.accessioned | 2025-04-23T11:47:08Z | |
| dc.date.available | 2025-04-23T11:47:08Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | This research explores crisis management strategies employed by small and medium-sized enterprises (SMEs) in Ukraine to ensure survival and growth during severe disruptions, such as the ongoing war and prior global crises like COVID-19. The primary research questions include: How can SMEs effectively manage crises to remain resilient? What risks do they face, and what strategies mitigate these risks? The main aim of the study is to examine the crisis management strategies employed by small and medium-sized enterprises (SMEs) in Ukraine during severe disruptions and to identify actionable frameworks to enhance their resilience and recovery. The object of the research is the crisis management strategies and management practices of small and medium-sized enterprises (SMEs) in Ukraine, accumulated from the experience of Ukrainian enterprises, particularly during periods of severe disruptions such as economic instability, armed conflict, and other critical challenges. The study is based on qualitative interviews with SME owners and managers across various industries, supplemented by insights from international reports and surveys. Participants shared their experiences with challenges such as operational disruptions, financial instability, market shifts, and workforce retention issues. Key strategies adopted during the crisis included operational flexibility (employed by 75% of participants), digital transformation (70%), and market diversification (60%). Post-crisis recovery focused on sustainable practices and organizational culture enhancement, which participants identified as drivers of long-term resilience. | |
| dc.identifier.citation | Ponomarenko, Mykhailo. (2025). EFFECTIVE STRATEGY PRIORITIZATION FOR SMES IN CRISIS MANAGEMENT: APPROACHES TO RESILIENCE AND RECOVERY. Kyiv: American University Kyiv. | |
| dc.identifier.uri | https://er.auk.edu.ua/handle/234907866/144 | |
| dc.language.iso | en_US | |
| dc.publisher | Manuscript | |
| dc.subject | Crisis Management | |
| dc.subject | SMEs | |
| dc.subject | Resilience | |
| dc.subject | Ukraine | |
| dc.subject | Operational Flexibility | |
| dc.subject | Workforce Retention | |
| dc.subject | Market Adaptation | |
| dc.subject | Financial Stability | |
| dc.title | EFFECTIVE STRATEGY PRIORITIZATION FOR SMES IN CRISIS MANAGEMENT: APPROACHES TO RESILIENCE AND RECOVERY | |
| dc.title.alternative | ЕФЕКТИВНА ПРІОРИТИЗАЦІЯ СТРАТЕГІЙ ДЛЯ МСП В УПРАВЛІННІ КРИЗОЮ: ПІДХОДИ ДО СТІЙКОСТІ ТА ВІДНОВЛЕННЯ | |
| dc.type | Thesis |