STRATEGIC COMMUNICATION AND ITS EFFECTIVENESS: THE CASE OF UKRAINIAN BUSINESS ASSOCIATIONS
| dc.contributor.author | Turchak, Kostiantyn | |
| dc.date.accessioned | 2024-03-21T10:29:11Z | |
| dc.date.available | 2024-03-21T10:29:11Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Business associations in Ukraine use strategic communication to bring together local and international businesses and to create more favorable business conditions. This paper examines the strategies and the effectiveness of the strategic communication used by the most prominent business associations in Ukraine. The data was collected for five business associations operating in Ukraine over the period of 6 months during 2023. The research findings indicate that the communication strategies certainly differ across the associations. The Board Association is the most effective when it comes to gathering reactions and its patterns of strategic communication are similar to those of the American Chamber of Commerce. Moreover, the Post with Image is the most effective post format to gather reactions from the audience. | |
| dc.identifier.uri | https://er.auk.edu.ua/handle/234907866/59 | |
| dc.language.iso | en_US | |
| dc.publisher | Manuscript | |
| dc.subject | Strategic communication | |
| dc.subject | business | |
| dc.subject | association | |
| dc.subject | ||
| dc.subject | reactions | |
| dc.subject | Ukraine | |
| dc.title | STRATEGIC COMMUNICATION AND ITS EFFECTIVENESS: THE CASE OF UKRAINIAN BUSINESS ASSOCIATIONS | |
| dc.title.alternative | СТРАТЕГІЧНА КОМУНІКАЦІЯ ТА ЇЇ ЕФЕКТИВНІСТЬ: ПРИКЛАД УКРАЇНСЬКИХ БІЗНЕС-АСОЦІАЦІЙ | |
| dc.type | Thesis |