This study analyzed the challenges of transferring business practices by conducting a case study involving two companies, examining the practical application of cross-cultural knowledge transfer and evaluating its effectiveness using the Kirkpatrick model. The significance of this research lies in its practical implications for organizations aiming to transfer business practices across different cultural contexts. The paper contributes to the existing body of knowledge by offering specific insights into the transfer of business practices from BAV to Ecoservice. By employing the Kirkpatrick model, the research provides valuable recommendations for fostering successful transfer of business practices in a globalized world.