This presentation explores the motivations behind Ukrainian women’s decision to remain in Ukraine amid the ongoing war. Drawing on a nationwide survey and a discrete choice experiment (DCE) conducted in January 2025 with more than 2,000 respondents, it identifies key determinants such as emotional attachment, access to housing and services, and perceived future prospects. The analysis distinguishes between different mobility experiences, stayers, internally displaced persons (IDPs), and returnees, and shows that staying is often a deliberate and meaningful choice rather than an absence of alternatives. Risk perceptions, family ties, housing conditions, and visions of the future all play a central role in shaping intentions. Policy recommendations highlight the importance of targeted support for IDPs and returnees, promotion of local engagement, and maintaining stability to reduce forced emigration.