Hutnikov, Ruslan2025-03-072025-03-072025Hutnikov, R. (2025). THE CULTURE OF INNOVATION: MANAGEMENT LESSONS FROM UKRAINIAN CREATIVE INDUSTRY COMPANIES. Kyiv: American University Kyiv. 54 p.https://er.auk.edu.ua/handle/234907866/125This research examines the culture of innovation in Ukrainian creative companies, where the continuous search for new ideas is key to maintaining competitiveness. It identifies 23 shared criteria among successful companies, providing valuable insights for managers aiming to enhance innovation culture. The study builds on the Culture of Innovation Framework by Pierre Loewe and Jennifer Dominiquini, highlighting the interconnectedness of four domains: leadership, processes, people, and culture. The findings highlight the strong interconnectedness between these domains. A culture of openness, inclusivity, and collaboration was identified as vital, enabling teams to approach challenges from diverse perspectives. The research also addresses external challenges, such as the war in Ukraine, illustrating how leaders have shown resilience. Additionally, a practical tool for assessing and improving innovation culture is provided. These insights are useful for leaders across industries and policymakers looking to foster innovation in creative economies, especially in difficult times.en-USculture of innovationUkrainian creative companiesThesis