Kryvosheiev, Maksym2025-03-242025-03-242025Kryvosheiev, M. (2025). MANAGING BARRIERS AND OPPORTUNITIES FOR THE DEVELOPMENT OF THE CERTIFIED GREEN BUILDING MARKET IN UKRAINE (CASE STUDY OF UGBC). Kyiv: American University Kyiv. 162 p.https://er.auk.edu.ua/handle/234907866/131The certified green building market in Ukraine remains underdeveloped compared to neighbouring European countries. Ukrainian market potential was discussed in many papers but remain promising. This research investigates the key barriers and opportunities for advancing green building certification within the Ukrainian context, focusing on the role of the Ukrainian Green Building Council (UGBC) as a catalyst for construction industry market transformation. The study employs a qualitative approach, incorporating case studies, semi-structured interviews with industry stakeholders, and a literature review to assess the challenges in green certification adoption, including institutional voids, financial constraints, lack of market awareness, the impact of the ongoing war and others. The findings highlight systemic issues, such as the emerging market barriers represented by the institutional voids, absence of government incentives, knowledge gaps among investors, developers, and end-building users, and difficulties in ligning international certification standards with local construction practices and regulation requirements. The study identifies potential solutions in the context of UGBC development, including strategic policy recommendations and capacity-building initiatives aimed at strengthening Ukraine’s green building sector. The research contributes to the broader discourse on sustainability management in emerging markets and offers actionable insights for policymakers, industry practitioners, and certification bodies.en-USgreen certification managementsustainabilityconstruction industryregulatory challengescapacity buildingemerging marketThesis