Pastushenko, Vasyl2025-04-232025-04-232025Pastushenko, Vasyl. (2025). LEVERAGING DIGITAL TRANSFORMATION FOR COMPETITIVE ADVANTAGE: A TECHNOLOGY INTEGRATION STRATEGY FOR MANUFACTURING COMPANY IN E-COMMERCE. Kyiv: American University Kyiv. 51 p.https://er.auk.edu.ua/handle/234907866/143This study reviews how digital transformation, focusing on composable architecture, can enable manufacturing companies to enter the e-commerce domain. Composable architecture, a modular alternative to traditional monolithic systems, addresses scalability and manageability challenges faced by enterprises experiencing rapid growth. The study assesses the operational and technological impact of transitioning to composable architecture through a mixed-methods approach, including case studies and qualitative interviews with industry experts. Key findings highlight the importance of aligning technological adoption with workforce readiness, operational processes, and business objectives to ensure sustainable growth. The proposed technology integration roadmap provides actionable strategies for manufacturing companies to leverage digital transformation and remain competitive in the evolving e-commerce landscape.en-USdigital transformationcomposable architecturee-commerce platformstechnology integrationmanufacturing industryscalabilityoperational efficiencyworkforce readinessenterprise growthmodular systemsThesis